Why is Design important?... Designing an 'award winning' site is not enough: To be effective, a site has to attract and inform - quickly! How to 'get it right' Arguably the most important physical attribute of a web site is how it looks and hotel web sites are no exception; get it right and visitors will stay and read the content. Get it wrong and they are gone in 5 seconds! Strawberry World's dedicated design centre CDM has the knowledge and experience to build not just well-designed sites, but sites that actually sell effectively. Using only the best images, tried and tested navigation and simple but effective booking engine these sites fulfil the criteria on all counts. But this in its self will not be sufficient to achieve the business goals of a site. To ensure its full potential (ignoring SEO for the moment), careful consideration must be given to the branding, structure and intuitive navigation elements presented to the visitor. Imagine a stunning shop window, but the way in to buy is maybe around the back somewhere, maybe not! The Sale Getting the design right for the subject is an art! But giving visitors every opportunity to convert is a mixture of psychology, science and common sense. With years of experience and over 100 client site designs to draw from, SW know, not only exactly what will motivate a potential client to stay, bookmark and re-visit a site, but also the best route to convert that visitor into a customer. Compatibility If you use a Windows-based PC exclusively, then here's some news that may surprise you - not all web sites work properly! Amazingly, some designers only develop for Windows/Internet Explorer. Around a fifth of all potential customers use alternatives, FireFox is a very popular browser (some say the best by a long way); the Mac community is growing all the time. All SW sites not only work well but also look good on all current platforms, operating systems and browsers, not just Windows and Internet Explorer; so there is a 20% potential advantage straight away. The Complete Package In short, SW provides state-of-the-art web sites, complete with stunning imagery, smooth streaming video and technology designed specifically to sell your hotel to the widest possible audience.
Booking Engine
Over the last eight years, Strawberry World’s UK based programming team have built one of the most sophisticated and advanced multi-lingual internet reservation booking engines for the hotel industry.
And now for hundreds of extra statistics, we’ve added database functionality.
When embedded in a hotel’s website, Strawberry World’s booking engine not only handles online reservations in any language, but also provides a host of other valuable services and information. For example:
Sales Tools
Newsletters, Special Offers, Loyalty Clubs, ‘thank you’ letters to clients on their homecoming, and even automatically inform clients if a new cheap airline route opens near them and all in their own language!
Booking Engine DataBase
Hundreds of statistics.
Connection
Distribution through IDS and GDS
And all this in any language!