Search these... Pestana Grand
:: Grande Real Villa Italia :: Quinta das Vistas
Search engines do not just ‘find’ sites, they need help, yet in a world where there are hundreds or thousands of similar sites, many are just published and left to fend for themselves.
Search Engine Optimisation (SEO) covers a huge range of techniques that result in high rankings for competitive key words and phrases, like 'portugal hotels' for which our hotel guide (portugal-live.net) is number one in Google.com.
SEO and is an absolute necessity for good natural (organic) search rankings; they have the potential to attract more cost-effective targeted traffic than all the other forms of marketing combined! So the single biggest factor in the success of a web site is undoubtedly its position in the 3 major search engines: Google, MSN Live and Yahoo!
This is an area where Strawberry World™ excels. The results achieved by the dedicated SEO and Promotion Department bear testimony to this. Hotel promotion and Travel Guides are notoriously competitive areas yet time after time, our Guides and Hotels feature on Page one, if not actually number one!
So how does Strawberry World™ achieve their results?
SEO is a constantly changing world. The engines are continually battling to provide search results that are not easily influenced; therefore their ranking algorithm is subject to many and frequent modifications. The SEO team constantly watch, assess and measure results and with over 100 sites to analyse, trends and changes are rapidly apparent. This allows for pro-active changes to be made to keep the most advantageous rankings.
Structure, Content and SEO
Imagine a picture that is invisible, this is how many sites appear to search engines! The canvas is the structure of the web site that will be optimised, the ‘content’ is all the pieces that make up the picture; SEO arranges and optimises those pieces so that the search engines may see the complete picture, in its entirety.
Unlike many web design organisations, SEO is given priority. It is no longer sufficient to build a ‘search engine friendly’ site – to compete it has to be ‘search engine optimal’. Accordingly the structure, navigation, content and functionality of any proposed site are specified with SEO in mind from the outset. And bearing in mind how quickly search engines and the Internet can change, all Strawberry World™ CMS web sites are constructed and designed to be ‘future-proof’.
